- calendar_today September 2, 2025
Apple has apparently discovered a new way to avoid President Donald Trump’s trade war: flattering the president. On Wednesday, Trump said Apple would be spared from a 100 percent tariff on semiconductors that the administration has planned to implement next year, a tariff that would have likely resulted in higher iPhone prices in markets worldwide. On the same day, the iPhone maker pledged another $100 billion in U.S. investments and presented the president with a special one-off statue made for him.
The 24-karat gold statue, first reported by Reuters, was delivered to Trump in the Oval Office while Apple CEO Tim Cook also revealed the additional U.S. investment figures. Cook said the statue was created by Corning, a company that has worked with Apple for years on specialty glass for iPhone displays. A former U.S. Marine Corps corporal, who now works for Apple, designed the statue, which was cut into a circle of large glass, with a large Apple logo at its center. Cook said the statue came from Utah, where the glass was cut, and that the statue included a 24-karat gold base engraved with Trump’s name. Cook added another personal touch by signing a message on the statue: “Made in America.”
For Trump, who has consistently encouraged companies to produce more goods in the U.S., the gift clearly struck a chord. During the Oval Office event on Wednesday, Trump not only confirmed Apple’s exemption from the upcoming tariff, but he also said Apple and other companies that build manufacturing facilities in the U.S. would “not pay one penny” when the tariff is formally applied. The latest reprieve comes as a relief for Apple, which has been publicly pressured by the president over the location of its supply chain for months.
Apple’s image had especially taken a hit over the past few months after a rocky spring, during which Trump had lambasted Apple for moving parts of its iPhone manufacturing to India instead of the U.S. In April, Trump tweeted that he had told Cook that trade tariffs would soon mean “Made in America” iPhones. By May, Trump’s tone was more frustrated, with the president barking on the tarmac of an overseas airport that he had a “little problem with Tim Cook” during a visit to the Middle East. Trump was reported as having said as much directly to Cook on a phone call, with one report quoting Trump as saying: “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts had long been critical of Trump’s suggestion that iPhone manufacturing could easily be moved into the U.S., pointing out that it was a process that would likely take years—if it was even possible to do at all. But Trump and his administration still pushed back, with Commerce Secretary Howard Lutnick claiming Apple was eyeing “robotic arms” to be able to build the precision parts necessary to make iPhones on American soil, at levels to match Chinese factories.
Despite Trump’s repeated demands over the past few months, the Wednesday announcement reveals that the president has shifted his stance. Trump has previously suggested a 25 percent tariff on Apple if it did not start producing iPhones in the U.S. But as of now, he says Apple’s moves are “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” In the short term, Trump has backed off from more immediate demands.
Cook has also said that parts for iPhones, such as semiconductors, glass, and Face ID components, are already made in the U.S. But he has not given a hard timeline for when iPhones might be fully assembled domestically, saying only that it would remain in China “for a while.”
Apple, in many ways, is simply running the same playbook it followed during the last presidential term. Cook, during Trump’s first term, was a frequent visitor to the White House and showered the president with promises to increase U.S. investments, often while pushing back at his more bombastic demands. In 2017, Trump touted Apple’s commitment to build three “big, beautiful” plants in the U.S. But the plan fizzled, with only one such plant being built—and that factory, by one estimate, produced face masks instead of iPhones. A similar episode happened in 2019, when Trump toured a Texas plant that he had previously said could be used to make iPhones. But Apple instead committed that facility to MacBook Pro production.
Apple has now pledged to invest a total of $600 billion in the U.S. over four years. But as analysts told Reuters, the $600 billion figure is unlikely to be a major change for Apple and instead reflects its regular annual investments. It also appears to be similar to spending levels pledged by Apple during the Biden administration and Trump’s previous term. It’s not clear, then, that Apple is committing to much that it wasn’t already planning to do.






